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Sarah Bridge for The Mail on Sunday Celebration: Guy Parsons will have little time to put his feet up. But instead of the Queen, visitors to the Travelodge in central London's Waterloo last week found themselves in the presence of Mayor Boris Johnson, who had popped along on his bike to greet them. It's not something you usually get at a Travelodge, but the budget hotel group had something to celebrate as the Waterloo hotel is its th.

Last Thursday the chain that gave the nation 'pet beds' - replicas of the luxury king size bed for guests' dogs and cats - and the 'cuddillow' cuddling pillow for lonely customers, gained a new chief executive in Guy Parsons, who took over after Grant Hearn moved up to become executive chairman. Parsons, who joined Travelodge in after stints at Cadbury Schweppes, Accor and Whitbread, takes over a chain with hotels, 28, rooms, 5, employees and a company mascot, Mr Sleep the teddy bear.

It wasn't the right time to do it during the recession but the business is in great condition. He last worked with Hearn at Travelodge's rival, Premier Inn. But I'm not responsible for Lenny Henry,' he adds hastily. Which is why we've got a teddy. He feels less than cuddly towards outgoing Whitbread boss Alan Parker, who was reported recently as saying that he would still be interested in acquiring the chain, despite talks breaking down two years ago.

Hearn hit back, saying: 'I don't see that there is any reason for Whitbread to think they'd be able to acquire this business. But rumours persist that owner DIC, which is struggling with its own financial problems, wants to offload Travelodge. Btokers is Travelodge for sale? And yes, we would know if we were,' he says. It is well known that there are financial difficulties in Dubai, 'but we rtading to them most weeks and they have no desire to sell the business.

It would be better for them to hang on and sell in two years' time. Needing, rather than wanting to sell, are two different things, he agrees. Forex trading brokers in london who are the beefeaters 'if push came to shove they'd decide which assets they want to back and I'm certain that we will be one of them'. As for Whitbread, he says: 'We were advised that a deal wouldn't be allowed due to competition issues. Why would any company want to buy another and then after all that work not have the deal go through?

For now, Parsons is tradingg on expanding the Travelodge empire. Travelodge holds sales four times a year and while Parsons admits there is a risk that customers could get used to the discounts, he says they are incredibly successful, selling 25 rooms a second in the April sale. The chain is introducing automated check-in, with guests collecting keys and ordering breakfast on a keypad at reception. In fact there is often no need to talk to a Travelodge employee at all. Formerly a roadside hotel chain, Travelodge is now focusing on city centre locations, particularly London, and has aspirations to have the most hotel rooms in the capital.

Parsons lives in Wimbledon with his wife, Sally, and has five children aged between 11 and When he is not worrying about the onset of summer and its attendant wasps 'I'm highly allergic: the last time I was stung my whole leg swelled up and turned black he is looking forward to the 'staycation' effect boosting bookings. He refuses to say much more, except to laugh at a range of suggestions from Travelodge Lite, Travelodge luxury spas or even a range of Travelodge-branded pillows.

However he will reveal that he is working on plans to sell the Travelodge mascot, Mr Sleep, in the hotels. Home Top Share adverts. Interview: Travelodge chief Guy Parsons. Share or comment on this article. Should state pension be axed for the rich? Vodafone reveals second price hike in two months which Whho traders using leaked data to bet on the pound?

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